So you dig the commercial but you don't know what a bloK is? Being that i have had people pick up a blok, turn it over to see the alligator teeth for hanging on back and still ask, "what is it?" i will define WHAT a bloK is here...the fact that people ask is a good thing in my book..because hopefully it makes them CURIOUS and it makes them THINK.
From the official web site : "BloKs combine a WORD and an OBJECT to create an emotion, laugh, or instant.
Every bloK is painted by hand by one lass on a custom wood blok that measures 3.5 x 5 inches (imagine an iPhone but fatter). bloKs come ready to hang, are all stamped with the date on the back and arrive in a handmade envelope.
BloKs are popular gifts because there is always atleast one that fits the person or situation in question. Plus, who expects a BloK? A painting they can hang at the office or in their home that isn't anyone elses...people love it!
Whether in a grid, a row, alone or in a random group, bloKs liven up a space. bloKs can create a sentence, inspire your class, build a story, teach a foreign language, commemorate an event or serve as an ode to your desires."
I hope that helps. If you dislike reading or your attention span has seriously atrophied then think of bloks as HOME DECOR, ART, GIFTS, PAUSES (got it?)
The end.
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